While the mobile phone was the major platform for Google Assistant, Alphabet had recently introduced a range of smart home speakers to challenge first-mover Amazon's Echo of devices, which were powered by its intelligent assistant, Alexa. ![]() "Voice War" focuses on Alphabet's strategy for Google Assistant, its entrant in the voice assistant space, and asks how the voice assistant should fit in with Alphabet's larger portfolio of products and services. Siri Case Studyīy early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. ![]() Case Description of Voice War: Hey Google vs.
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